U Services

 

We provides flexible and quality services at the same time under the fast-moving world.

TRADITIONAL RESEARCH

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QUANTITATIVE Research

to obtain numerical measurement  of product penetration, brand performance, usage/purchase pattern and consumer profiles. Studies that use mathematical analysis.

 

  • Customer satisfaction
  • Profiling
  • Segmentation
  • KANO
  • Multiple regression

 

 Forecast and Determine Future Scenario

QUALITATIVE Research

to explore and understand consumer needs, behaviours, and attitudes in an in-depth manner. The findings are not subject to quantification.

 

  • In-depth interview
  • Focus group discussions
  • Ethnography

 

 Deep into consumers' heart and psychology behind

 
 
 HYBRID RESEARCH

 

 Combine strengths and weaknesses of research tools.

 

 Exploratory approach: Using qualitative research to discover and quantify by users

 

 Explanatory approach: Using quantitative research for overall picture. Then, researchersr try to deeper understand users by using qualitative research.

 

 Parallel appraoch: At the same time using both qualitative and quantitative research in order to support each other to identify breakthrough solutions.  

 


13 September 2021

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