We provides flexible and quality services at the same time under the fast-moving world.
to obtain numerical measurement of product penetration, brand performance, usage/purchase pattern and consumer profiles. Studies that use mathematical analysis.
- Customer satisfaction
- Multiple regression
Forecast and Determine Future Scenario
to explore and understand consumer needs, behaviours, and attitudes in an in-depth manner. The findings are not subject to quantification.
- In-depth interview
- Focus group discussions
Deep into consumers' heart and psychology behind
Combine strengths and weaknesses of research tools.
Exploratory approach: Using qualitative research to discover and quantify by users
Explanatory approach: Using quantitative research for overall picture. Then, researchersr try to deeper understand users by using qualitative research.
Parallel appraoch: At the same time using both qualitative and quantitative research in order to support each other to identify breakthrough solutions.